Privacy & Data Policy

LeadWaffle Inc (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the LeadWaffle platform at leadwaffle.com and app.leadwaffle.com (the “Platform”).

Please read this policy carefully. If you do not agree with the terms of this policy, please do not access the Platform.

We may collect the following types of information:

Information You Provide Directly:

• Account registration information (name, email address, password)
• Payment information (processed and stored by Stripe; we do not store card numbers)
• Profile information and business details
• Communications you send to us
• Lead data submitted through seller campaigns

Information Collected Automatically:

• Log data (IP address, browser type, pages visited, time spent)
• Device information
• Cookies and similar tracking technologies (see Cookie Policy)
• Usage data and analytics

We use collected information to:

• Provide, operate, and maintain the Platform
• Process transactions and send related information
• Send administrative communications about your account
• Respond to inquiries and provide customer support
• Send marketing and promotional communications (you may opt out at any time)
• Monitor and analyze usage patterns to improve the Platform
• Detect, prevent, and address fraud and abuse
• Comply with legal obligations

We may share your information with:

• Service Providers: Third-party vendors that perform services on our behalf (e.g., Stripe for payment processing, email service providers, analytics platforms).
• Marketplace Participants: Certain lead information is shared between Sellers and Buyers as part of the core marketplace function.
• Legal Requirements: When required by law, subpoena, or legal process, or to protect the rights and safety of LeadWaffle, our users, or the public.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred.

We do not sell your personal information to third parties for their direct marketing purposes.

We retain your personal information for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements. You may request deletion of your account by contacting us at support@leadwaffle.com.

We use commercially reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Depending on your location, you may have rights to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Object to or restrict processing of your information
• Data portability
• Opt out of marketing communications at any time

To exercise any of these rights, contact us at support@leadwaffle.com.

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. LeadWaffle does not sell personal information. To exercise your CCPA rights, visit our Do Not Sell My Personal Information page or contact us at support@leadwaffle.com.

We use cookies and similar tracking technologies. For more information, please see our Cookie Policy.

The Platform is not directed to children under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

We may update this Privacy Policy from time to time. We will notify you of material changes via email or a notice on the Platform. Your continued use of the Platform following changes constitutes acceptance of the updated policy.

Questions or concerns about this Privacy Policy should be directed to: support@leadwaffle.com